Unified HDR Reference White

What is the problem & the opportunity?

Well established workflows exist from production through packaging, presentation to final content distribution. Each discipline in the chain has come to rely upon tried, tested, and above all, unified standards. Standards that are well understood, work together and that allow for free interchange of content at each juncture without technical issue and the fear of unknowns.

The advent of HDR and Wide Color Gamut technologies means change to custom and practice. New workflow rules must be established and honed. The problem is that in this early adoption phase, competing standards are anything but unified. This present the industry an opportunity to establish an agreed upon commonality between the current incompatible array of standards and self interest.

The solution to harmonious, technically correct and agile content production through to distribution is proposed here in the form of an HDR Reference White standard.

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